Recent advances in technology allow for simple testing to determine how each person’s individual stomach can affect allergies, potential illness and successful diets. This example is an advertisement mock-up, with…
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Creative freedom is a blessing and a curse — be careful what you wish for. “People love pictures” — said my university professor when asked about characteristics of a good…
After seeing images circulate the web with a (laughable) logo to celebrate 25 years in the NHL — I approached the challenge of a different 25th anniversary logo by incorporating…
“Don’t Throw it Away!” This icon was developed for use in marketing materials to promote reclaiming and purifying samples instead of throwing them in the trash. The context of the…
My goal for developing icons and logos is to convey the key message with a simple, clever approach. This icon represents “purification and reclamation” of samples or compounds that are…
Finding ways to use current communications channels for promotional tools can make a huge impact for little investment. In this example, I updated this document to fit inside the information…
“Design is problem solving.” Over-spending on printing costs can rapidly cause critical damage to marketing budgets — I noticed this red flag when assuming project responsibility for developing new marketing…
The goal of this project was to take an aging piece of technology and place it in a new, modern and fun layout. This was a great exercise for creative…
This logo is an early draft for an urban clothing and accessories company. The font was chosen as a contrast to the central “W” to reflect layers of paint with…
Sticking with the distressed look, I increased the size of the main logo and background. I decreased opacity on the background and added drop shadow to give greater depth to…