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Creative freedom is a blessing and a curse — be careful what you wish for.

“People love pictures” — said my university professor when asked about characteristics of a good news article.

Being able to draw a picture with words is an integral part of writing: successful communication.

In my current role, I receive extremely dense scientific research, wave my magic wand, and connect ambiguous details to provide creative (sometimes clever) content.

“Hungry Bugs” was conceived as product marketing for available insect diets, ingredients and supplies — all used in agricultural research.

I felt a cartoon bug that looked cute and conveyed a “hungry little brother” provided our advertisement with infinitely more impact than a (boring) list of text.

This imprints the message on the user more effectively by appealing to fundamental levels of cognition first — a cute bug, versus a list of insect species.


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