Recent advances in technology allow for simple testing to determine how each person’s individual stomach can affect allergies, potential illness and successful diets. This example is an advertisement mock-up, with the challenge of developing brand identity with very little background information, while delivering a branded message and supporting visual representation.
Idioms are great starting points for brand messaging that provides a foundation of familiarity to the user experience, which allows the message to say more with less. Trust Your Gut is recognizable, while also conveying the company’s message.
The visual representation was chosen to feature the stomach in the negative space of the question mark, which reinforces the message of new technology using the stomach to answer questions about a variety of digestive-related issues. This design was chosen after studying the shape of the stomach and question mark, which reflected other elements of the branding environment.