I love analogies, idioms and phrases that capture complex ideas in a clever way. Common phrases occur across many cultures, but sound more pleasing when spoken in certain languages. Since…
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A successful narrative retains the essence of complexity in a simple package. If temperature is a topic, humidity is a theme — how hot it is, versus how hot it…
We hope the next time a client needs a pen, they reach for the pen we gave them, see our logo and make a mental imprint that our company is…
Catchy logos and snappy slogans are easily recognizable and provide a vehicle to deliver messages to the customer. Like any well-designed tool, utility is the foundation for any good brand….
Five areas of #emailmarketing regularly come up when discussing email campaigns with clients and fellow marketers — being aware of these areas and making improvements can dramatically improve the effectiveness…