I love analogies, idioms and phrases that capture complex ideas in a clever way. Common phrases occur across many cultures, but sound more pleasing when spoken in certain languages. Since…
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A successful narrative retains the essence of complexity in a simple package. If temperature is a topic, humidity is a theme — how hot it is, versus how hot it…
We hope the next time a client needs a pen, they reach for the pen we gave them, see our logo and make a mental imprint that our company is…
Catchy logos and snappy slogans are easily recognizable and provide a vehicle to deliver messages to the customer. Like any well-designed tool, utility is the foundation for any good brand….
Five areas of #emailmarketing regularly come up when discussing email campaigns with clients and fellow marketers — being aware of these areas and making improvements can dramatically improve the effectiveness…
In Part One, I discussed the overall construction of the e-drum pads, common e-drum issues and how this pad design provides a superior alternative for cost, feel and responsiveness over…
I’ve successfully developed a new e-drum pad that is inexpensive, versatile and replicates a great-feeling drum. No more of the industry-leading rubber pads, which are surprisingly loud and uncomfortable to…
People dream about winning championships — what about designing the trophy? As the oldest trophy in professional sports, the NHL’s Stanley Cup travels with the champions until they are defeated…
For a guitar lover it was a lucky discovery — finding a vintage Gibson guitar neck that was never used. The neck was purchased after it’s original owner had passed…
Recent advances in technology allow for simple testing to determine how each person’s individual stomach can affect allergies, potential illness and successful diets. This example is an advertisement mock-up, with…